Those bundles aren't actually bundles. They are lots. If you buy them they are literally those kits in the individual product boxes. The "service" those lots provide is grouping units that are likely to be used within that particular army to guide consumers in their purchase.
^^^The classic "one-click" bundle!
In my opinion it just clutters up the site, but I'm sure it must give them some (however small) boost in sales. You know that some people will go for it and buy more than they might have otherwise.
Even that seems farfetched, it's not like the "bundles" are particularly weird combinations where you easily end up with too much. Or just flat out give you too many of a unit. Hell, the bundles aren't even pushing units that are just really common & you're guaranteed to have doubles of in any serious collection like the admech tech priest which is included in virtually every single admech bundle cuz they have virtually no other heroes.
There must be some benefit to them, no matter how small, or they wouldn't be do it. Driving in a few extra sales is the only thing I can think of. The cost is virtually nothing, so even a small increase in sales would justify it.
Yeah, but I'd guess it'd be a statisticly insignificant amount. The sold copies probably cover the minimal cost, but I doubt they actually sell significantly more than without the "bundles". If they did there'd probably be more bundles like it and they'd stick around for longer. Right now they only really seem to pop up around a major release as examples of what to build really. At which point "buying more than you need" isn't really a thing yet since noone has anything yet and it isn't like they contain doubles or something like that.
I don't think the effect is great, but it must have some net positive effect (even if that effect is very minimal). You don't keep putting effort into something unless it yields you some kind of reward. A few people will impulse buy more than they should, a few people will think they are actually getting a deal, etc. It only takes a couple of extra sales to make it a worthwhile practice.
GW does not package their own materials, its done by a third party they have under contract. so less boxes used is a benefit. very small per unit, but if they expect a large volume of those units included, then on the scale in which GW operates it becomes a noticeable cost defrayment.
That is interesting. Can you confirm that a one click bundle is boxed differently than if those items were purchased as separate items within a single checkout purchase?
Might also be that they can then more accuratly predict demand and thus what they should stock up on. Both of those should result in noticeable gains in terms of efficiency.
not at this time, for this faction, as no one in my LGS is playing them. However they have in the past treated similar "bundles" to different boxings for Tyranids, for which I can confirm having purchased several personally.
