particularly foot Runefathers and Runesons who can now be protected by their infantry units in the style of Warhammer Fantasy, and buff those units with their powerful attacks and Command Abilities. Before there was very little reason to take them because they could be picked off too easily when you could just use their Magmadroth-riding version that had far more Wounds and attacks.
That's one of the fundamental things they got wrong with AoS. Support heroes on foot are absurdly easy to kill, and the tools to protect them are extremely limited. And at this point it's difficult to fix that without considerable effort as things have been balanced around this.
I believe this can be discussed here, rather than in "rumors"
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that's interesting. Leaving aside that obviously SoB use 100% of their 6 warscrolls (

) you can note some weird results, that cannot be dismissed with "of course SCE are bottom list, they have so many warscrolls".
For example, we have basically the same number of warscrolls of beast of chaos, yet we use only a fraction of them while BoC use more material. And Skaven are in a MUCH better spot than StD
I think this tells a lot about the fact that some battletomes can be competitive (as Seraphon is) but they totally lack internal balance, with some strong warscrolls and some that are garbage.
The problem is that GW sees these data (which would be good) but apparently fails to understand the reasons behind it, and their solution is "Let's raise the points of the most used warscrolls", which obviously fails completely in fixing the issue
Honestly, most of those are pretty meaningless.
The main thing this shows is that no faction really uses more than 20-25 unique warscrolls, which is interesting, but not terribly surprising once you consider how many basic types of units & unit-roles you have. The ones that use more nearly all have distinct subfactions, which are basicly fullfledged armies on their own (e.g. SCE with it's chambers, CoS with its races/cities, Skaven with their clans). The only exception being BoC.
Also, the skaven make sense once you think about it. They're neatly divided into their clans, which actually have fairly coherent niches. So there's relativly little competition between units. E.g. clanrats fullfill a different niche from plague monks.
The lower ranks actually highlight several of the inherent flaws with the statistic used.
SCE, CoS & StD suffer from having loads of overlap between their subfactions. E.g. SCE has it's chambers, CoS has it's races, all of which bring their own ranged troops, infantry, etc. So there's bound to be units that just aren't going to be picked.Similarly StD have like 8 or 10 variants of what are basicly just chaos marauders thanks to the warcry warbands.
In all three cases you got a surplus of very similar units, just with different fluffy flavours. So those are never all going to be represented at a tournament scene. Even if the internal balance is quite close. So of course this statistic will be bad for them.
Then we have Khorne, which is a very straightforward "bash your guys against their guys" melee-type faction, honestly it's surprising they even manage to get to 20 commonly used units given the lack of troop variety Khorne is inherently stuck with (There's only so many variations you can make of "angry guy with big sharp weapon")
Then you have the soulblight, which has something like 20 characters, most of which are named characters, as well as a bunch of novelty units from the cursed city. That alone will heavily skew the statistic.
Then you have the gloomspite who have 7 or 8 novelty units from underworlds and the goblinpaloza thing, which probably skews their numbers (unless those are somehow super competitive, but I doubt it).
Which only really leaves seraphon for which there isn't an easy way to explain the statistic away.
It's a shame they don't mention any trends about the underutilized/overutilized units (something like race X is overrepresented, at the cost of race Y in CoS) in the article they posted. Because like this it's fairly useless.