I played a few minutes of the previous installments, until the FPP started giving me motion sickness. They seemed fun, and the television spots for this new one look rather spectacular. But...
The poster advertisement showing the soldier drawing a 1911 in each hand bothers me. I don't care how skilled a person is, "dual wielding" firearms is a sure recipe for missing your target, getting shot, and looking silly in the process. I know it's just a game, but CoD seems to try and bill itself as semi realistic, and over the top 'kewl' stuff like that drives me crazy.
By and large, I think the more down to earth they portray the action, the more exciting it ends up being.