Slann
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Ninth Spawning
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That seems to be a general issue with GW.. the insistance on keeping everything on their store. It also doesn't help that it requires a credit card which you can't get as a teen, while other options that would be available to teens aren't on the GW store.Hear hear (I'm from Spain too, and agree with the statement). But I think that's not the only problem, and may not even be the biggest problem.
I think Lizardmen themselves are very popular, how many AoS factions have specific forums dedicated to them with this many followers? It's not that we are not competitive (we should be much less competitive with a 2015 battletome), it's not the miniatures themselves (they are cool enough that even for such old models, they keep getting bought), they even do appeal to new players (we have lizards riding dinosaurs!! what's not to like?).
I think the biggest problem for our faction is that the most used miniatures in any competitive Seraphon list, (and some of the coolest models), at least in Spain, can only be bought via web: slann starmaster, razordons, stegadons, kroak, carnosaur/troglodon, salamanders, chameleon skinks, astrolith bearer, any saurus hero, skink starseer, kroxigors... this is, out of 23 different kits (start collecting included) we have access to, only 6 (skinks, terradon/rippers, bastilodon, guard, starpriest and start collecting) are directly available to be bought in stores.
Now imagine you are a 16 year old kid that goes to your local game store, and have seen some awesome pictures of the dinosaurs models in some redditt post, or instagram, or whatever, and ask the store owner what he needs to start playing them, and he wants to be able to stand a chance in some games with their friends. Obviously, the store owner will tell him: "well kid, you need a slann, an astrolith bearer, a couple stegadons, a couple bastilodons, a couple razordons and a lot of skinks", and the kid, who is with his father, asks the owner if he has the miniatures, and he answers "well, almost all the models are webstore exclusive, i only have here the skinks and the bastiladons". "Can i play a gsme with those?", the kid asks. The answer, of course is "No". And what the kid will do? Wait 2 weeks to get the models? No, he will buy something else that there is in the store at the moment, probably SCE, skeletons, zombies or anything else. But he won't play Seraphon.
I think that's one of the biggest problems when wanting to play Seraphon.
P.S.: By the way, you can't buy a slann or razordons via web at the moment, they are "temporarily unavailable"